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Moment Marketing

Dunkin' Casting Call

Talent Resources partnered with Dunkin’ Donuts to assist with the launch of the #DunkinCastingCall initiative by leveraging the trending social media platform TikTok to engage Influencers and users.

The program's objective was to have TikTok users audition through the official casting call Duet video as a call to action while layering in a prize that the best auditioners will then have the opportunity to fly to LA and participate in the next Dunkin’ commercial shoot.

Utilizing the size and social presence of the Dunkin’ brand, this program gave everyday users a chance to showcase their creative ability with the hopes of winning the competition to become “famous” overnight and be featured in the next commercial.

Talent Resources was responsible for securing 10 Influencers to participate by dueting the Dunkin’ challenge video with their own unique spin while encouraging followers to audition for their chance to be part of the Dunkin’ launch ad. The influencers then shared their audition video on their personal feeds, causing the program to go viral. To date, this program has resulted in 9 million+ Views on the hashtag #DunkinCastingCall on TikTok.

Dunkin' Case Study

New York Fashion Week was running on Dunkin' as the brand took the fashion world by storm and announced their first ever Halloween costume featuring the iconic Running Man. Talent Resources creatively paired Dunkin' with Style360, one of fashion week's preeminent programs, as their official Running Man made waves by surprising guests, models and designers alike. This limited edition look turned heads while striking a classic running pose in a stylish suit featuring their iconic pink, which ties into the trend of monochromatic fashion that’s been hot on the runways this year. Talent Resources paired Dunkin' with a series of influencers and guests for photos and social media posts to help bring awareness to this program's launch.